Contemporary Hospitality Management †Free Samples to Students

Question: Discuss about the Contemporary Hospitality Management. Answer: Introduction The aim of this study is to understand about the hotel industry and its operations. The hotel industry that will be discussed in this study is Hilton Sydney. The discussion will take place on these operations, functions and the process that is used to transform the input into the output. There is an overview related o the systems present in the hotel and its sub system that are used to finalize the production and operations (Kayaman, and Arasli, 2007). The report will also discuss about the quality of management take place in the hospitality industry. It is very relevant for the hotels to manage their operations and functions in a way that the customers retain and do not switch to the other companies (Kusluvan, Kusluvan, Ilhan, and Buyruk, 2010). As there is high level of competition present in the hospitality industry, Hilton Sydney has to bring innovation and creativity to sustain in the market. Now days, to sustain in the market, the companies are brining products and service diff eretiation, that helps them in effective and efficient management of the customers. The purpose of doing research is understood the hotel industry and the hotel Hilton Sydney. The report will help in better understanding and provides knowledge about the same (Kayaman, and Arasli, 2007). The systems of Hilton Sydney will be described in this study. An overview of the hotel The group of Hilton hotel has a strong and old history as they are one of the leading hotel chains in the entire world. The hotel is designed in a way by the expertise that has phenomenal designs; innovation hat is ground breaking, and the dedication of the employees to fulfill the needs of the customers at the Hilton Sydney. They provide exclusive services to their customers and premier venues. There services include executive food, vines, hassle free conferences, and the accommodation that is exceptionally comfortable. Every aspect of Hilton Sydney is inspired by the exceptional creativity (Manaktola, and Jauhari, 2007). The each and every area of the hotel makes the hotel more deluxe with its designs. Hilton is counted as one of the most prestigious and innovative hotel in not only in Australia but also in the entire world (Law, and Chon, 2007). The rooms of Hilton room are ultra relaxation room, unique cocktail concept in the zeta bar and the suites. The hotel Sydney is one of the largest convention centre in Australia and the meeting venue (Yoo, Lee, and Bai, 2011). It has more than 4000 SQM of flexible space of the floor that is enough to accommodate more than 3000 delegates. The kind of management they follow is very unique as they have more than 579 stunning rooms and suites, meeting and events space, location of the hotel that is central of the Sydney and opposite to the town hall station, iconic marble bar. There are various types of operations and functions take place in hotel Hilton Sydney. They perform architecture design and construction function, communication and PR, ecommerce, purchasing and supply management of goods and services, engineering operations, food and beverage management, Hr training operations, technical function, management of revenue, risk management and loss prevention, sales and marketing, spa operations and development, legal and labor management, operations related to the finance, and many other operations. The hotel industry believe that partnership help the company and gurantees the hotel for the new things on each and every level (Li, 2008). It is very relevant for the hotels to manage their operations and functions in a way that the customers retain and do not switch to the other companies. As there is high level of competition present in the hospitality industry, Hilton Sydney has to bring innovation and creativity to sustain in the market. Now days, to sustain in the market, the companies are brining products and service differentiation, that helps them in effective and efficient management of the customers. The aim of the operations to cut the cost, minimize the cost structure and sill to provide best quality services to the customers (Cho, and Menor, 2010). They have well trained engineers and team of expertise who maintain certain programs The 3 system and its 3 sub-systems The systems help in showing changes in the function, operations and structure of the company that are based on the human resource, employees and many other places of the company. it is the fact that the services prove din the hospitality industry are very complex in nature so the hotel industry try to manage each and every process in a systematic way to establish strong and focused management in the company (Pavlatos, and Paggios, 2008). There are various systems used by the hotel industry like Hilton Sydney that are Operations systems Hotel property management system Global distribution of the operations Website booking engine Hotel revenue manager Customer management system Information technology system There are various types of systems adopted by Hilton Sydney like Business type and feature The services of hospitality that is oriented to the products and services The services of hospitality that is oriented to the customers and consumers The services of hospitality that is oriented to the company or organisation Customer focus The focus of the customer is very indifferent Here there is a strong focus on the customers The focus is generally personalized Process and information The process need many decision and information to take the decision In this, there is a need of limited number of information and decision Here is a need of unlimited decision and information (Piccoli, 2008) Human actions The initiative is reserved There is a need of initiative there is a need on innovation Efficiency and indicators of the same There are lots of economic benefits in this category (Vallen, and Vallen, 2009.) There are various types of complaints The system is ineffective at times System type simple dynamic There is complex human activity system Natural and manmade resources Technical Technical and human Technical and human The process (inputs transformation outputs) of the key sub-systems The process of hotel management is related to the services of different qualities to manage the entire quality systems. The process used in every company is the same that is input then the process of transformation take place to change the resources into final products. Resources (Human, financial, materials and technology) Energy (Physical, economic, human and technology) Information (Structure, processes, policies, rules, standards) Technology Tics Hotel Organizational Development Tools like Labor culture, Discipline, Personal development and training Transformation Process Services Direct Services Accommodation Services, Food and Beverage and Complementary Services Other Services Companies Travel Agencies Conferences Conventions Specific Services Executives, Health Recreation (Line, and Runyan, 2012) External Services Linking with external services (Myung, McClaren, and Li, 2012) ISO Quality Quality perceived by customers Quality Certification Brand Quality Blueprinting flowcharts The management of quality is done by a huge team of management that includes general managers, human resource management and engineers. The management services are basically provided by the general managers who are the leaders of the company. Quality is the one major element that makes a hotel good and bad. Quality is not the delivery of goods at a single time whereas it is a life time service that must be delivered (Moncarz, Zhao, and Kay, 2009). Hilton Sydney believes in the same. They have a consistency in delivery of quality in their hotel. The quality usually starts with good hiring of the employees. Many companies suffered due to this as they do not hire good employees in their company, Hilton Sydney is very choosy in hiring of employees. There is a need to embrace all the staff who is working with the company. If they provide good quality of services then only the company will able to create a good image infront of the customers. The effective quality, management of the staff members includes customer service appraisal, review, and performance appraisal (Law, and Chon, 2007). The effective quality management of the team results in improvement in the quality and services to the customers. The services must be oriented to the solutions to the problem stake place in the hotel. They must provide 24 hours problem solving services to their customers (Brent Ritchie, Wing Sun Tung, and Ritchie, 2011). Conclusion The quality systems should start form the relationship between the environment and the management approach that is used by the company. The hotel industry has to adopt these systems to have better management in their companies. These systems are the approaches that help the Hilton Sydney to effectively and efficiently apply the theories of the management in their company. It is highly recommended that the company should follow the systems mentioned in this study as they are very prominent and help to achieve the goals of the company. The operations systems and other systems will have a positive impact on the company. 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