A Successful Leadership By James Macgregor Burns - 819 Words

Successful Leadership James MacGregor Burns said it best, â€Å"Leadership is leaders inducing followers to act for certain goals that represent the values and the motivations-the wants and needs, the aspirations and expectations-of both leaders and followers. And the genius of leadership lies in the manner in which leaders see and act on their own and their fellow s values and motivations†. As one reads this statement, one naturally reflects on personal leader experiences or ones learned through academic or professional studies. Abraham Lincoln, especially during his presidency, exemplified Burns definition of a leader. Donald T. Phillips’ book, Lincoln on Leadership, explores the life and practices of Abraham Lincoln as the leader of the United States of America. Without question, Lincoln’s legacy lies as one of the greatest leaders in the history of the country. Lincoln’s style of leadership, which facilitated his accomplishment of one of the most complicated tasks in a divided country, have only recently become the foundation for developing concepts of leadership in both private and public organizations. Throughout Lincoln on Leadership, Phillips discusses over one hundred of Lincoln’s principles of leadership and practices, practices which still inspire and motivate persons in all aspects of society. Phillips discusses the importance of â€Å"preaching a vision and continually reaffirming it,† through the principle he states as, â€Å"provide a clear, concise statement ofShow MoreRelatedLeadership Analysis : John Quincy Adams And The President Of The United States1283 Words   |  6 Pagesdream more, learn more, do more, and become more, then you are a leader.† John Quincy Adams (Leadership Quotes.). 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Adolescent Drug use Essay Example For Students

Adolescent Drug use Essay Adolescent Drug AbuseCrack, booze, pot, crystal- from the inner city to the suburbs to small towns, the world of the adolescent is filled with drugs. When a little harmless experimentation becomes addiction, parents, teachers, and society are often at a loss. For this age group (roughly ages 13 to 23), traditional substance abuse programs simply are not enough (Nowinski, inside cover). Todays society provides many challenges for adolescents that our parents rarely had to face. Pre-marital sex and pregnancy, alcohol abuse, and drug addiction have always been around but they have never been more of a problem to adolescents than they are now. Adolescents are on their own to take care of themselves with more and more single parent households. The problem of drug and alcohol is a major one. Teenagers feel a need to drink and do drugs to fit in to peer groups. The problem is spreading rapidly. The common thought is that drugs are only in the big city or where the poor live but that is wrong. Any person can get drugs from the huge highly populated city to the small less populated towns of Texas and Nebraska. It doesnt matter where you are. There is a major need for adults to intervene and stop the problem at its beginnings, adolescents. If we sit here and deny the fact that the problem is there then we are just setting ourselves up for disaster. The first source that I used for my research was a book written by Dr. Joseph Nowinski entitled Substance Abuse in Adolescents Young Adults. It was written at the Elmcrest Psychiatric Institute in 1990. The book described Dr. Nowinskis study of adolescent addicts of drugs and alcohol. It goes on to explain the need for the development of treatment plans for adolescents because conventional plans do not work on this age group. The second source that I used was a journal article entitled Prevalence of substance abuse in a rural teenage population. It was written by Wade Silverman. This article was published in The Journal of Adolescent Chemical Dependency in 1991. This article presented the results of a survey done in a rural school system to assess the prevalence rates of substance use and related lifestyle variables for teens and their parents. The third source that I used was a newspaper article taken from the February 1, 1994 edition of the Los Angeles Times. The piece was written by Marlene Cimons. The article, entitled Illicit drug use by youths shows marked increases, announced that the results of an annual survey showed that drug use had increased significantly among teenagers between 1992 and 1993 and has continued to consistently rise since then. My fourth source was a journal article written by S. Brown and others. It was taken from The Journal of Studies on Alcohol. The article was entitled Conduct disorder among adolescent alcohol and drug abusers and was published in1996. The article summarized a study that examined the extent to which conduct disorder type behavior predated substance use involvement among 166 adolescents in treatment for alcohol and other drug abuse. My final source was another journal article that was taken from The Journal of Marital and family Therapy. The article was written by H. Joanning and others in 1992. The article, entitled Treating adolescent drug abuse: A comparison of family systems therapy, group therapy, and family drug education, describes the differential effectiveness of three models of adolescent drug abuse treatment. It compares the Family Systems Therapy, the Adolescent Group Therapy, and the Family Drug Education models. Dr. Nowinskis book describes specific cases of adolescent drug abuse that he has worked with. He describes the different patterns of drug abuse and the causes of such abuse. He describes causes like alienation, low self- esteem and confidence, stress, and peer pressure. He goes into how developments of new treatment techniques are necessary because adolescent addictions are different than those of adults. He describes the process of counseling, denial and compliance, and surrender and recovery. Nowinski stresses the need for family intervention in cases that involve adolescents. Silverman gives the results of the survey and attempts to interpret the results. It was found that 83% of the students in the study were either abstainers or experimental users. It was recommended that primary prevention strategies should be used with this group. The remaining 17% had been deemed drug users and it was found that they all shared a similar lifestyle. All had multiple substance abuse problems, w ere engaged in frequent sexual activity, and received poor grades. It was also found that the amount of parental attention and supervision was significantly different for both groups. The article of my third source states that the rise in drug use among teens was driven by a dramatic rise in the use of marijuana and more use of stimulants, LSD and inhalants. It also describes how this trend was a reversal from the recent downward patterns of drug use among teens. In my fourth source it was found that most cases of alcohol and drug abuse in adolescents are attributed to conduct disorder behavior. It was also found that cases involving this disorder and drug abuse led to a more frequent relapse into the problem and an increase in anti-social behavior. The study in my fifth source found that the Family Therapy Systems model of treatment appeared to be more effective in treating and stopping adolescent drug abuse. It registered twice as many drug-free clients as the Family Drug Educatio n program and three times as many as the Adolescent Group Therapy model. .ub49f25d985b5c1ff2bb8b76f389a1d28 , .ub49f25d985b5c1ff2bb8b76f389a1d28 .postImageUrl , .ub49f25d985b5c1ff2bb8b76f389a1d28 .centered-text-area { min-height: 80px; position: relative; } .ub49f25d985b5c1ff2bb8b76f389a1d28 , .ub49f25d985b5c1ff2bb8b76f389a1d28:hover , .ub49f25d985b5c1ff2bb8b76f389a1d28:visited , .ub49f25d985b5c1ff2bb8b76f389a1d28:active { border:0!important; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .clearfix:after { content: ""; display: table; clear: both; } .ub49f25d985b5c1ff2bb8b76f389a1d28 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub49f25d985b5c1ff2bb8b76f389a1d28:active , .ub49f25d985b5c1ff2bb8b76f389a1d28:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .centered-text-area { width: 100%; position: relative ; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub49f25d985b5c1ff2bb8b76f389a1d28:hover .ctaButton { background-color: #34495E!important; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub49f25d985b5c1ff2bb8b76f389a1d28 .ub49f25d985b5c1ff2bb8b76f389a1d28-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub49f25d985b5c1ff2bb8b76f389a1d28:after { content: ""; display: block; clear: both; } READ: Benin EssayLooking at the statistics it is obvious that drug and alcohol abuse among adolescents is a prevalent and dangerous problem. The use of these substances is dangerous and stupid. Im not going to be a hypocrite and say that I have never tried any drugs or alcohol. Id be lying if I said that I havent but I realize that it is a problem that has to be addressed through action and not ignorance.

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Balance sheet Essays

Balance sheet Essays Balance sheet Essay Balance sheet Essay Despite a challenging year, we managed to attain 8% growth in operating EBITDA and 1 % earnings growth. We are not resting, we are continuing to invest for future growth supported by a strong balance sheet. We are pleased to achieve record sales Of $691 million and record profit before tax of $132 million for the year. We have 561 ISM outlets. China continues to be our No. 1 market where we are in 45 cities with 254 outlets. New products like Leninist Luke, diva, phi, queues Air and shape Music will help us to sustain our dominant position in the market and we will be introducing more innovative products this year. Our NC outlets are doing well. We have a total of 238 NC/Richer outlets in NON Global and we are growing our sales through new products. TAG Tea has 43 outlets. In SQ, we opened 6 new outlets. We are targeting to pen 15 to 20 new outlets this year and are creating new lines of luxury tea. Profit before taxation Taxation Profit for the period D Other comprehensive income: Items that may be reclassified subsequently to profit or loss Gain on fair value changes of available-for-sale financial asset Rearrangement of defined benefit obligation Foreign currency translation.

Controversial Advertising Coursework Example | Topics and Well Written Essays - 7500 words

Controversial Advertising - Coursework Example Since wary and cynical viewers are bombarded with an ever-increasing number of advertising messages, they immediately tend to put up their defences as they detect they are being sold something. Marketers must therefore rely on more subtle methods of communicating a message to their consumers. Stealth marketing attempts to catch people at their most vulnerable by identifying the weak spot in their defensive shields. Stealth marketing represents the latest in a long line of marketers' attempts to get their brands noticed in a crowded marketplace by flying below the consumers' radar. It is considered a viable alternative to conventional advertising because it is perceived as softer as and more personal than traditional advertising. Stealth-marketing attempts to present a new product or service by cleverly creating and spreading "buzz" in an obtuse or surreptitious manner. (1) Instead of aggressively shouting to everybody at the same time, stealth marketing tends to whisper occasionally to a few individuals. It loads a product or service with attractive features that make it "cool" or "in" and relies heavily on the power of word of mouth to encourage customers to feel they just "stumbled" upon the product or service them. The main objective of controversial advertising is to get the right people talking about the product or service without it appearing to be company-sponsored. ... (1) Instead of aggressively shouting to everybody at the same time, stealth marketing tends to whisper occasionally to a few individuals. It loads a product or service with attractive features that make it "cool" or "in" and relies heavily on the power of word of mouth to encourage customers to feel they just "stumbled" upon the product or service them. The main objective of controversial advertising is to get the right people talking about the product or service without it appearing to be company-sponsored. Essentially, it creates a positive word-of-mouth environment whereby selected consumers become spontaneous carriers of the message. Eventually, the message is diffused in concentric circles, from the trendsetters to mainstream consumers. The initial message can be conveyed in a variety of ways: physically (celebrities or trendsetters may be seen with the brand); verbally (people sneak the brand name in on-air or off-air conversations); virtually or virally (message is transmitted via internet chartrooms, newsgroups, or weblogs); or in any combination thereof. If consumers like the new product or service, they will be delighted to mention it to their friends and colleagues who probably know people just like themselves. By attempting to incorporate the product in the target audience's lifestyle, stealth marketing tends to present products and services by the softest sell of all. Brand managers looking to move beyond the traditional reliance on 30- second TV commercials should explore the feasibility of using controversial advertising techniques. While stealth marketing is an emerging phenomenon in the controversial advertising arena, it will become more

Business Systems Coursework Example | Topics and Well Written Essays - 8750 words

Business Systems - Coursework Example Design approach 17 Assumptions 18 Technical Development Environment 18 User Interface 20 Support issues 27 Cutover strategy 29 Training issues 32 Data conversion 33 Test Plan 35 Test cases 37 b.Integrity controls 38 User documentation/Help 39 Network design 39 Security issues 41 Project progress 43 Gantt chart 43 Brief discussion 44 Introduction Document Purpose The idea of this paper is to incarcerate the blueprint of the innovative system. Once approved by the key stakeholders, systems development will proceed in accordance with this design and the deliverable will be more than promised. Project Objective The objective of this project is to develop and implement a new computerized software product for Classic Hire Equipment Rental Company that would provide the following benefits: Provide highly revamped computerized systems for its 100 franchises Better interface with customers with the new system Reduced data duplication Better networking Better brand creation in the market Better use of resources Better use of information for customer tracking and growth Better payment facilities with respect to both customers and service providers Report generation for management purposes and tracking resources Finally to track the satisfaction level of the customers with ease for future betterment and prosperity. Non - Functional Requirements Project scope The proposed software application is designed to cater to the Classic Hire firm for its hiring equipments to customers. It starts with the very approach of a customer for service and handles all the resources including people in the process and ends with the return of equipment and final transaction with the customer. It can be termed as customer-to-customer service. It caters to customer request for...We will be pleased to discuss any issue concerning our analysis and design for your acceptance and successful implementation of the system at your end. It starts with the very approach of a customer for service and handles all the resources including people in the process and ends with the return of equipment and final transaction with the customer. It can be termed as customer-to-customer service. It caters to customer request for service, processing of the request, handling the equipment transfer process and finally transaction handling process. These are the broad categories of business functions of Classic Hire which the system envelopes in its road to creation and implementation. Description: The customer fills up this form once he is into the system and before he avails the services of Classic Hire. The rating of the customer is checked and he is then taken to the secured environment to get the equipment of his choice. The rating forms a very important part as this would guarantee whether the customer will be allowed to access the services of the company or not. Description: A form which shows the hire agreement detailing a single hire transaction for an individual customer. It has a section for the customer to sign agreeing to the conditions of the hire company policies.

Customer Service in Leisure and Recreation Essay Example for Free

Customer Service in Leisure and Recreation Essay The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major role in attracting new customers and the main source of this is the powerful influence of word of mouth. Existing customers who are impressed by the customer service at an organisation will tell other people about it. This means that an organisation keeps its existing customers as well as gaining new ones. An effective customer service policy is that customers will view the organisation in a positive way. This means the image of the organisation will be enhanced by the standard of customer service. Having a good public image is very important for: * Attracting new customers * Retaining existing customers * Reinforcing customer satisfaction * Securing repeat business * Gaining an edge over the competition An organisations public image is the mental picture that we have of the organisation. This can be based on our own experience, what others have told us about it or on what the organisation itself has told us about via its marketing activities such as advertising and public relations. Read more:Â  Recreational Activity Example Television programmes such as Watchdog also help us for an image in our heads, especially when they start reporting viewers complaints. This could have a very bad effect on the organisation. Good customer service can also enhance the image of an organisations individual products or services. For example, customers may have a positive image of a sports centre, but also have a positive image of the individual products and services such as the reservations system and changing facilities. Good customer service gives an organisation a competitive advantage. If you sell a similar product or service, you gain an edge by offering a better quality service and this gives a greater chance of attracting customers. A pleasant working environment is another benefit of good customer service. If customers receive good customer service, they will respond in a friendly and appreciative manner. Customer satisfaction is extremely important in a business and this means the organisation must meet the needs and expectations of the customers. Customer loyalty is very important in a business and good customer service helps reinforce customers loyalty to the organisation with every visit they make. If customers are loyal, they are likely to return and these people are known as repeat customers. This means the customers of the past become the customers of the future. If an organisation has poor customer service, they will suffer from: * Decreased sales * Fewer customers * A poor public image * An absence of competitive edge * An unhappy and less efficient workforce * Dissatisfied customers * Lack of customer loyalty and repeat business Personal Presentation The first impression the customer gets of personal presentation is very important as it is one they will never forget. It directly influences customers satisfaction and the image they have of the organisation. Personal presentation includes appearance, personal hygiene, personality and attitude. Appearance covers everything from clothes and footwear, to hair, make-up and jewellery. The reasons for providing staff with a uniform are: * It helps create a positive first impression * Staff are recognised instantly as working for a specific organisation * It is easy to identify a member of staff when a customer needs advice or assistance * It can indicate the department in which a member of staff works * It helps to create a professional corporate image A lot of organisations now provide their employees with a uniform. Organisations rely on their employees judgement for deciding what is and is not acceptable in terms of appearance. Some organisations set ground rules and to a large extent, this reflects the nature of the organisation and the type of customer it serves. For example, a five star hotel will be very strict with the dress code of the employees who work at the front-of-house. They will be required to wear a uniform and it may also include rules on footwear, hairstyling and make-up. The most important point is to make sure that dress and general appearance suit the job, the organisation and the customers expectations. On the other hand, the organisation should make sure that the uniform is comfortable, easy to maintain and look appropriate for staff of all builds. Anyone serving customers should have excellent standards of personal hygiene. Different types of organisations will have different standards of personal hygiene, for example, anyone who works in the food industry will be expected to wash their hands at least a dozen times a day. First impressions also come from the employees own personality. Again, different jobs require different personalities. A childrens sport coach will require a different personality to a personal fitness instructor because they are working with different types of people. From the personality of the employee, people can tell a lot about the organisation itself. The employees attitude towards the customer is critical. The customers feel that they want as much attention as possible when they go into a workplace and if an employees attitude is poor, they may feel neglected and not wanted. Types of Customers Customers have different needs depending on who they are and the circumstances. There is a difference between internal and external customers. Internal customers are members of staff or outside suppliers who contribute towards the service provided for the external customers. External customers are the people who actually buy or use the organisations products and services. External customers are then categorised into individual, group, age, culture, language spoken and specific needs. Many leisure and recreation providers serve groups and the individuals who compromise them in ways that enhance and promote customer service. Customer age groups are classified as children and adults. Although the companies feel the age of the customers is important, they also feel it is important not to make assumptions about customers needs based solely on age. Cultural background influences peoples traditions, tastes, preferences and opinions and it will therefore influence the type of service they need and expect. It is also important not to make assumptions on the culture of the customer. Foreign visitors are an increasingly important part of the UK tourism market. People still want to feel that they can be dealt with even though there is a language barrier. Large organisations often employ multi-lingual staff to communicate with non-English speaking customers. Some customers have specific needs that may require special customer service in addition to that provided to meet the general needs of everybody. These include sensory disabilities, mobility problems, literacy, dietary requirements and people with young children. Dealing with Customers Almost everyone working in the leisure and recreation industry has to deal with customers, whether be face-to-face, on the phone or in writing. Face-to-face communication has many advantages but only the staff use it well. For example, your presentation can help create a positive image. You can also use facial expressions and gestures to help communicate more effectively. Telephone communication is used in most leisure centres and it provides an essential part of customer service. Some organisations even use the telephone as the main method of dealing with the customers. For some organisations, written communication is the main way of keeping in touch with customers. Menus, tariffs or price lists and letters are all forms of written communication, along with bills, advertisements, notice boards, tickets, e-mails and timetables. Non-verbal communication comprises all forms of communication that are spoken or written down. 80% of communication is non-verbal, so it is clearly very important in customer service. Body language is the main form of non-verbal communication and people can tell how interested the staff are just by looking at them. Selling Skills Selling skills are an important part of customer service. Every time somebody asks for help, advice or information, it is probably a selling situation. As a member of staff, you should be helping customers a lot and to be able to do this effectively, you should have good knowledge of the products and services you are trying to sell. Customers can only buy products and services from an organisation if they know they exist, therefore raising customer awareness is a key part of selling skills Establishing rapport with the customer means encouraging a conservation in which the staff and the customer are both communicating on the same level. Within this category, you must also make the customer feel they have your undivided attention without being too over the top. The easiest way for staff to identify the customers needs is to ask if they need any help. From the reply, the staff will be able to decide what further questions to ask to identify the customers specific needs. Presenting the product or service to the customer in an appropriate way is important. For example, is someone wants to buy something but cannot afford it, then the staff should suggest something of a similar range but at a less expensive price. Closing the sale means actually getting the customer to buy the product or service you are offering. Some people may wish to go away and think about the offer that has just been made and in this case, it is probably a good idea to reserve the product or service. Taking a customers payment is also included in closing a sale. This should be done cheerfully, politely, friendly and gratefully to make the customer feel that they have made the correct choice by buying this product or service from this store or centre. Customer service does not end when the customer hands over their money. This is known as after-sales service and sometimes this will be immediate such as asking the customer of they have enjoyed their visit. Sometimes, if people subscribe to a gym for a year, they may need help in using the service after a couple of months. This is where after-sale service comes in useful. A technique known as AIDA is used in the design of advertising and promotional material and when considering effective selling skills. A stands for attention, I stands for interest, D stands for desire and A stands for action. If you use this technique, it will result in the customer desiring the product and therefore taking action by buying it.